I’m a digital marketer and retention lead specializing in lifecycle strategy, subscription growth, and e-commerce for scaling DTC brands.

Most recently leading DTC retention and lifecycle marketing at BelliWelli, I’ve built my career taking post-conversion ecosystems—email, SMS, subscription save-flows, and cohort analytics—and turning them into repeatable revenue engines. I specialize in the modern Shopify Plus stack (Skio, Klaviyo, Attentive, Replo), helping brands cut subscriber churn, scale LTV, and optimize their customer journey.

Before moving into DTC startups, I spent over seven years in sports TV production at ESPN and FOX Sports, earning four Sports Emmy Awards as a producer. Covering major global events—from the FIFA World Cup in Rio to the World Series—taught me how to tell stories under pressure, manage high-performing teams, and build audience engagement at scale.

Today, I partner with scaling DTC brands as a fractional retention lead, advisor, and growth marketer.